Most small businesses struggle to get into and stay in the audience’s mind.
We want to formulate our marketing in a way that anytime someone thinks of a need/want/problem that they have, they instantly think of us as the solution.
Staying at the forefront of our prospects' minds is actually easier than you may think.
Top Of Mind Awareness
We all have those huge brands that are always at the top of our mind.
When I say car brand you think of one.
When I say tech company you think of one.
When I say TV show you think of one.
All of these have achieved top of mind awareness in your mind.
If you’re a plumber for example and someone needs their toilet fixed…
We want them to think of you in that same way.
We want them to instantly think: “Ah yes, I’ll call that guy.”
How Do We Achieve This For Local Business?
Although car brands, tech giants and TV shows have gigantic marketing budgets in the tens or sometimes even hundreds of millions of dollars…
We can still use something that they all use to instantly push us up the top of the mind ladder.
And that is a Call To Action (CTA).
CTAs are one of the best ways that we can make that happen.
We’ll give our clients very simple steps of what we want them to do next.
Our audience can go down our sales funnel and get to know us even before they need/want to buy anything.
It will instantly supercharge our marketing and improve our results.
How To Apply Call To Action To Your Marketing
It can be extremely simple:
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All of these allow us to attract customers that are ready to buy AND those that are still thinking about it.
That second one might just be what gives you that edge over your competitors.
We can build a list of people interested, meaning we build marketing equity for today AND tomorrow.
So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.
So, What Do I Do Next?
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation. If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.jsresultsmarketing.com/contact
Talk soon,
Jordan
JS Results
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